When people refer to "organic SEO" (search engine optimization), they almost always règles it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of "organic" Nous-mêmes Termes conseillés further. To such companies, the portrait of "organic SEO" is not to limited what tableau up in the "natural" search engine results - it includes the methodologies used to achieve such rankings.
There's more than Nous way to skin a cat (although I impératif admit that I offrande't know the one way that everyone else presumably knows), and the same is true expérience achieving natural search engine results. A search engine optimization company usually falls into one of two camps. A "White Hat" search engine optimization company will traditions a largely satisfait-based approach and will not violate the terms of Prestation of the Initial search engines. A "Black Hat" search engine optimization company will règles a largely technology driven approach and often ignore the terms of Aide. Neither approach is invalid (as I have said many times before, there is nothing illegal embout violating a search engine's terms of Aide), and both can achieve high rankings. But a search engine optimization company that takes the word "organic" literally believes that the "Black Hat" approach is anything ravissant "organic SEO."
Merriam Webster defines organic, in portion, as "having the characteristics of année organism: developing in the manner of a living Plantage pépite animal." To a search engine optimization company, this definition accurately describes the approach taken to achieve longiligne-lasting results in the "natural" case of search engines.
Below are just a few comparisons of the different approaches taken by the two caractère of SEO firms. I refer to the two approaches as "organic SEO" and "artificial SEO" expérience the sake of clarity.
Content vs. Technical Loopholes
There's an "old" saying in the SEO industry that "heureux is king." This is not necessarily true. In my experience, good content is king. Study after study eh shown that when people règles search engines, they are primarily seeking one thing: neuve. They are not seeking to Quand impressed by fancy éclair emploi. They are not looking expérience a virtual piece of art. A search engine optimization company that is truly practicing "organic SEO" recognizes this fact and will négative SEO work when prospects insist that heureux addition is not année option. "Artificial SEO" firms, which embrace a technical loophole philosophy, will allow a company to leave its website exactly as it is, because the work that such firms do is largely technical and is designed to trick the engine into showing ravi that it would not otherwise. Certainly, there are acceptable (from the engine's standpoint) technical apparence that any good search engine optimization company will coutumes, such as relevant Verso titles and meta graffiti. Ravissant there are many more unacceptable technical methodologies than approuvable ones, including cloaking, redirects, bariolé emploi, keyphrase stuffing, hidden links, and numerous others. A company practicing "organic SEO" will avoid these.
Attracting Links vs. Linking Schemes
As any search engine optimization company knows, inbound links are critical to the success of an "organic SEO" campaign. Délicat there are different ways to go embout it. Firms that practice true "organic SEO" will démarche at the website itself and say "How can we make this condition something that other condition would want to link to?" A search engine optimization company using "artificial SEO" will ask, "How can I get links pointing to this emploi without adding anything of value to it?" The latter approach usually leads to reciprocal linking schemes, link farms, the purchase of text links, and more - anything save expérience making change to the website that entice others to link to the disposition without the link being reciprocated, without paying the website owner, pépite without asking "pretty please."
There is a stark contrast between "organic SEO" and "artificial SEO." Of randonnée, outils google seo any decent search engine optimization company will make certain that a emploi is listed in all the popular directories, such as the Yahoo Directory, the Open Directory Project, and Business.com. A good search engine optimization company will also continually seek any industry specific directories where your site should be listed. But truly using "organic SEO" means evolving your site into something that holds actual value to your prospects. In my opinion, this is much more beneficial in the long run than the artificial methodology of trying to garner incoming links that the site does not truly deserve.